Our Brand Story

Welcome to Urban Jewels, where passion meets elegance! We are a small, independent online jewellery store, born from a heartfelt desire to create something beautiful as our family dynamic changed. As our twins blossomed into adulthood and began their own journeys, our nest felt a little empty, sparking a new chapter in our lives.

As we approached a new stage, we asked ourselves, "What now?" With two decades dedicated to nurturing our children, we decided to channel our love for jewellery into something extraordinary. Thus, Urban Jewels was born! Our mission is to offer stunning pieces that not only elevate your style but also resonate with the beauty of life's transitions.

We meticulously searched for suppliers who shared our core values and commitment to quality. Our exquisite collection features elegant items like the Bonnie gold plated curb chain and the luxurious Florence hoop earrings, designed to add a sophisticated charm to any outfit. We meticulously searched for suppliers who shared our core values and commitment to quality. Our exquisite collection features elegant items like the Bonnie gold plated curb

At Urban Jewels, we believe that every piece of jewellery tells a story, and we invite you to be part of ours. Join us on this exciting journey, and let your style shine with the elegance and quality that Urban Jewels promises!